Why Invest in Stocks?
The stock market has historically returned an average of 10% per year over long periods. Compare this to a savings account earning 0.5-2% — the difference is staggering. $10,000 invested in the S&P 500 in 2000 would be worth over $55,000 today, even accounting for multiple market crashes.
Getting Started: What You Need
You need three things to start investing: a brokerage account, money to invest (you can start with as little as $1 on some platforms), and patience. Popular brokerages include Fidelity, Charles Schwab, and TD Ameritrade — all offering commission-free trading.
Key Investment Strategies
Index Fund Investing is the strategy recommended by Warren Buffett himself for most investors. Instead of picking individual stocks, you buy a fund that tracks the entire market. The Vanguard Total Stock Market ETF (VTI) provides exposure to over 4,000 US companies for an annual fee of just 0.03%.
Dollar-Cost Averaging (DCA) means investing a fixed amount regularly, regardless of market conditions. This reduces the impact of market volatility and removes the pressure of timing the market.
Dividend Investing focuses on companies that pay regular dividends. Companies like Johnson & Johnson, Coca-Cola, and Procter & Gamble have paid increasing dividends for over 25 consecutive years.
Common Mistakes to Avoid
Never invest money you cannot afford to lose or money you will need within 3 years. Avoid panic-selling during market downturns — time in the market beats timing the market. Do not put all your money in a single stock. Diversification across sectors and asset classes reduces risk significantly.
Starting With $100
With just $100, you can buy fractional shares of major companies or invest in ETFs. Platforms like Robinhood, M1 Finance, and Fidelity allow fractional share investing with no minimums. The key is to start early and invest consistently.


